FNP.sg : 1st Gifting Store in Singapore to run Multi-Channel Brand Launch & More Trending News

The internationally-acclaimed gifting large, FNP, plans on being a number one on-line gifting
participant in the approaching 1-2 years.

SINGAPORE, November 28, 2022 /EINPresswire.com/ — After establishing a powerful foothold in India, FNP (Ferns N Petals) added one other feather to its cap by increasing into the South-East Asian market 3 years in the past. The floral journey, which commenced in 2019, blossomed into offering an array of enticing & considerate items for round the clock occasions & celebrations.

The internationally-acclaimed gifting large, FNP, plans on being a number one on-line gifting participant in the approaching 1-2 years. That is why the corporate has been donning new hats and leaving an eternal impression by way of surefire advertising and marketing techniques.

In gentle of the identical and as part of its progress technique in Singapore, the model is leaving no stone unturned. Recently the model took a serious step in revamping its emblem to talk its progress to a multi-category gifting model. Furthermore, they’re tapping into the pool of a number of on-line & offline channels to broaden their viewers base.

‘The key objective when we launched our brand was to achieve two points. One was to position FNP.sg as a one-stop gift shop for all occasions. The other was to establish top-of-mind awareness in the Singapore market. The strategy that we decided to implement was a multi-channel mass media approach. The idea was to develop impactful brand exposure at every touchpoint of the consumer journey. This includes Free-to-air Television and Radio channels, out-of-home channels such as buses, taxis, trains and digital screens, at home and commercial properties. With a multi-pronged approach, we hope we can reach out to as many of the Singapore population as possible.’, provides Stanley Chan, Brand Manager, FNP Singapore.

In their endeavour to completely catapult into customers’ minds and hearts, the gifting large has roped in a well known Singaporean actress Jayely Woo as their model face in Singapore. Being a notable actress, she has created an incredible influence by showing on a tv advert. The advert revolves round how she counts on FNP because the one-stop present store and reveals the feelings & sentiments round gifting. The intention is to anchor the model to the customers in a grandeur method.

Talking about this alliance, Stanley Chan stated ‘After identifying the media channels, we started looking for a brand ambassador that could be the face of our brand campaign. Jayley Woo, a Singaporean actress and one of the top 10 most popular female artists in 2016 & 2017, was appointed as FNP.sg brand ambassador for this brand launch.’

One can discover FNP’s branded taxis – in line with the corporate’s new emblem, colors and pictures – everywhere in the roads of Singapore. Going by the information of the previous three months, the model has clocked in a progress price of 130%, with a mean progress in gross sales of 15%.

Talking in element concerning the firm’s progress, Mr Stanley Chan speaks, ‘Initial numbers have been encouraging. We are happy to see that brand queries of FNP.sg have increased. This shows that the consumers have been receptive to the brand launch.’

The model repositioning has labored wonders for the corporate, permitting them to join extra intently with its core viewers.

Stanley Chan
Ferns N Petals Singapore
+65 9686 2131
[email protected]
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