Hennessy opens Singapore shop & More Trending News

 

Moët Hennessy Global Travel Retail has introduced the opening of the most recent ‘shop in shop’ idea for historic Cognac model Hennessy at Singapore Changi Airport.

The new minimalistic area in Terminal 1 of the airport is in partnership with Lotte Duty Free and Changi Airport Group and was designed to replicate the Hennessy model’s distinctive type.

The Singapore version of the Hennessy X.O. The Spirit of Travel Collection (which additionally consists of choices from Paris, Hainan, Macau and Hong Kong) celebrates the primary shipments of Hennessy to Singapore in 1893. The limited-edition packaging displays a number of the city-states main sights, together with Marina Bay Sands resort and Orchard Road.

There can be the choice for guests to partake within the ‘Art of Gifting’, the place they will customise and enhance the neck of a decanter with Singapore-themed metallic charms, together with one with an engraving of Singapore’s official mascot, the legendary Merlion. Hennessy Paradis and Richard Hennessy, two of Hennessy’s rarest Cognacs, may even be obtainable for buy there.

Laurent Boidevezi, president of Moët Hennessy Asia Pacific, Travel Retail and Private Sales, mentioned: “The Hennessy Shop in Shop at Singapore Changi goals to recruit a brand new era of vacationers to the model by mixing Hennessy’s timeless craftsmanship and
heritage with the charming Spirit of Travel, leveraging the icons that make Singapore such a well-liked and world-class vacation spot.

“The space is both intimate and engaging, tapping into an increasing demand for unique experiences and personalization in travel retail,” Boidevezi continued. “We hope that our customers will take home a sense of our distinct craftsmanship and a memorable taste of Singapore while selecting Hennessy rare blends or enjoying an exclusive sampling of cognac during their shopping experience.”

Recently, Hennessy partnered with Italian auteur Paolo Sorrentino on an advert that includes a cameo from Chinese singer/actor (and model ambassador) Jackson Wang.

Hennessy opens Singapore shop

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Hennessy opens Singapore shop

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Hennessy opens Singapore shop

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