KFC Partners with Raptors Star Gary Trent Jr. to Launch Buckets Are Life, A Campaign That Taps into Canada’s Love of Basketball
The KFCourt
TORONTO, Jan. 25, 2023 (GLOBE NEWSWIRE) — No one is aware of buckets like KFC. For a long time, Canadians have gathered round KFC’s iconic bucket to share a meal. Now, KFC is rallying Canadians round their shared ardour for buckets by way of basketball in a definitively Canadian method, with the KFCourt, the world’s first winterized basketball courtroom.
While winter is normally thought-about off season for out of doors courts, KFC believes that nothing ought to stand in the way in which of Canadians and their love of buckets. That’s why KFC has created the KFCourt, a winter-friendly basketball courtroom positioned below one among Canada’s busiest highways, the Gardiner Expressway, at The Bentway.
Reimagining KFC’s iconic hen bucket as a playable NBA Regulation Size Bucket (RSB), Canadians can come down for a sport of pickup or choose up some recent expertise from native hoopers. With the assistance of the basketball neighborhood and Toronto Raptor Gary Trent Jr., who shall be making a courtside look to show native followers methods to get buckets like him, the month-long activation is giving Canadians a brand new place to play the sport they love.
“Canadians love for Finger Lickin’ Good buckets is only matched by their love of buckets on the basketball court,” says Azim Akhtar, Director of Marketing, KFC Canada. “That’s why we wanted to bring these two worlds together like only KFC can and create an epic winterized court that feeds Canadians’ growing passion for basketball.”
Concerned concerning the chilly? Don’t be hen! The customized courtroom has all the pieces it’s good to ball exhausting:
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Pre-warmed basketballs upon arrival;
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Rotating DJs on choose Fridays and Saturdays courtesy of LiveNation;
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A Pepsi Sponsored Warming Centre with heaters and refreshments;
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KFC samples on choose days, in addition to an UberEats promo code for a future KFC order.
To preserve you as crispy as a scorching bucket of scrumptious fried hen, company may also gear up in customized, restricted version, Number 11 Puffer Jerseys (honouring the favorite herbs & spices).
KFC is donating courtroom time to native basketball neighborhood teams to run their applications, and providing up $5 bookable time slots with funds going to Jump Thru Hoops. Located at The Bentway (800 Fleet Street), working Jan. 26 – Feb. 22, 2023, KFCourt shall be open seven days every week to the general public, snow or shine. Visit KFCourt.ca for full particulars and directions on methods to reserve your spot. Staff on website shall be accessible to reply any questions or be part of you for a sport.
As a part of this 360-campaign, KFC is providing crave-worthy sport evening gives. Through the KFC App and on KFC.ca, shoppers will save $5 after they spend $25 on sport nights, beginning February 13. KFC’s Buckets Are Life marketing campaign might be seen and heard by way of excessive influence Out of Home, TV and OLV, partnerships with The Scarborough Shooting Stars, The Raptors Show on Sportsnet, BarDown on TikTook, and The Score, and throughout KFC Canada’s Instagram, Facebook, TikTook and YouTube channels.
For official KFC Buckets Are Life imagery, please click on right here.
For additional data please contact:
Katie Mills, Narrative, katie.mills@narrative.ca
Holly Wilks, Narrative, holly.wilks@narrative.ca
About KFC Canada
Founded by Colonel Harland Sanders in 1952, KFC is now the world’s hottest chain of hen eating places. To today the Colonel’s personal mix of 11 herbs and spices is nonetheless used to season our Original Recipe® hen and it nonetheless stays a really carefully guarded secret. KFC’s specialty is our well-known Original Recipe® hen, however we additionally function quite a lot of freshly ready sandwiches and wraps, on the go snack objects, home-style sides, desserts and drinks. Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates greater than 23,000 eating places in additional than 140 international locations and territories around the globe together with greater than 600 areas proper right here in Canada. To be taught extra about KFC Canada, go to our web site www.kfc.ca
A photograph accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/66322da6-9e42-486c-abb6-9caf2a7c144f
KFC Canada Proves Any Season is Bucket Season With World’s First Winterized Outdoor Basketball Court
KFC Canada Proves Any Season is Bucket Season With World’s First Winterized Outdoor Basketball Court
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KFC Canada Proves Any Season is Bucket Season With World’s First Winterized Outdoor Basketball Court