singapore airways: Waterfield Advisors ties up with Singapore Airlines for strategic ad placement & More Trending News


Multi-family workplace and wealth advisory agency Waterfield Advisors on Friday introduced a strategic promoting placement on Singapore Airlines to air the model’s ad movie throughout all Singapore Airlines flights, globally, by way of the in-flight leisure system.

Having pioneered the idea of conflict-free wealth advisory in India, Waterfield Advisors now aspires to turn out to be a world model with Indian roots. The goal is to ultimately rework right into a trusted companion for non-resident Indians and worldwide HNIs and UHNIs, who wish to spend money on India. Leveraging the airline’s world attain and a discerning buyer base, Waterfield Advisors model marketing campaign communicates the agency’s core proposition via a lovely narrative involving a recreation of chess.

Yash Bhargava, Head of Marketing and Communications at Waterfield Advisors, stated, “Communicating the core proposition to HNIs and UHNIs at scale is the trickiest marketing challenge in Wealth Management as well as luxury marketing. Add a global audience to that and the challenge becomes exponentially difficult. Unique formats such as in-flight advertising in premium airlines solves the scale problem as they provide a distraction free environment for the consumption of a brand’s ad film. Advertising association with an airline such as Singapore Airlines also instils trust and lends credibility. Singapore has become a preferred destination for setting up family offices by the ultra-wealthy and we want to be present there as the advisor of choice. We are very excited that international investors flying aboard every single Singapore Airlines flight will be able to witness the Waterfield Advisors brand commercial.”

As the primary wealth administration firm in Asia to be a signatory to the United Nations Principles for Responsible Investing (UNPRI), Waterfield Advisors is dedicated to serving to its shoppers align their investments to optimistic societal outcomes. India is among the many most most popular funding locations within the rising world. Waterfield Advisors goals to be the gateway for worldwide enterprise households of their journey to entry India’s outsized return-generating alternatives.
Established in 2011, Waterfield Advisors in the present day manages over $4.3 billion in property on behalf of among the largest and most iconic enterprise households in India, which it serves from its 7 places of work throughout India.

singapore airways: Waterfield Advisors ties up with Singapore Airlines for strategic ad placement

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singapore airways: Waterfield Advisors ties up with Singapore Airlines for strategic ad placement

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