Singapore’s iconic Merlion celebrates 50th birthday by going on vacation & More Trending News


Singapore Tourism Board (STB) and homegrown hospitality group Millennium Hotels and Resorts (MHR) have collectively launched “Merlion on Vacation”, a digital journey that permits gamers to discover Singapore within the metaverse, win prizes and revel in a Merlion 50th birthday themed room package deal at M Social Singapore. M Social Singapore launched tje Merlion 50th Birthday Package to mark the Singapore icon’s jubilee, permitting friends to expertise Merlion-themed cocktail-mixing and perfume-making workshops.

Players will seek for clues to find the Merlion as he’s teleported to Decentraland, a 3D digital world platform, for a vacation to mark his 50th birthday. Singapore’s Merlion, situated at Merlion Park, turned 50 on 15 September this 12 months.

Apart from discovering M Social Decentraland, gamers can interact in mini-games that includes Singapore landmarks corresponding to Orchard Road, Sungei Buloh, Gardens by the Bay and Maxwell Food Centre. Those who full the video games will enter a raffle for the grand prize of a one-night-stay at M Social Singapore, in addition to resort and F&B vouchers and different merchandise.

merlion on vacation x metaverse

The digital journey Merlion on Vacation builds on the opening of M Social Decentraland in May this 12 months. M Social Decentraland occupies prime actual property in Decentraland as it’s one tram cease from Genesis Plaza, the start line for all guests to the digital platform.

M Social Decentraland could also be within the digital world however the marketing campaign is grounded within the actuality of reaching new clients and producing new income sources with the metaverse because the platform, mentioned Saurabh Prakash, group senior vp, industrial, Millennium Hotels and Resorts.

Prakash  added that by getting native and worldwide friends to take part on this marketing campaign, Millennium Hotels and Resorts is selling Singapore and the M Social model, whereas “sweetening the pot with rewards for stays and eating that can be utilized at our bodily resort, M Social Singapore”.

Chee Pey, assistant chief govt, advertising group, Singapore Tourism Board, mentioned that entering into the metaverse creates alternatives for STB to interact new audiences and join with travellers in a novel and inventive manner. The tourism panorama is evolving, and to stay related it’s essential that we embrace rising applied sciences to encourage journey to Singapore and push the boundaries of promoting innovation. “STB is excited to collaborate with hospitality stalwart MHR on this metaverse pilot to reimagine our tourism offerings, and we welcome everyone to join us in exploring Singapore virtually,” Chang added.

To date many different manufacturers have made their foray into the metaverse. Some of those manufacturers embody Casetify, Gucci, Maxis, My Little Pony and Armani Beauty.  The “Big Four”, Sandbox, Decentraland, Cryptovoxels and Somnium, are additionally all promoting actual property within the metaverse, and 268,645 parcels in whole are positioned throughout all 4 platforms. According to CNBC, Decentraland has 90,600 parcels in February, and they’re bought for the ether equal of US$14,440 per piece. 

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Singapore’s iconic Merlion celebrates 50th birthday by going on vacation

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Singapore’s iconic Merlion celebrates 50th birthday by going on vacation

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Singapore’s iconic Merlion celebrates 50th birthday by going on vacation

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